Saturday, December 20, 2008
We've received a foot of snow in the past 24 hours. I've used my time fairly well, having posted 20 pieces of new jewelry to the website. As the year winds down I can feel my anxiety rise as the start of a new year is never a good time for my business. November and December were very good (especially given the economic state of this country) and now I need to focus on other avenues to bring in business if I want to be able to survive as a small business owner. I am doing as much networking as I can muster, given that it is not natural for me to try and "sell" myself or my jewelry. If I could I would likely have a PR person doing that for me so that I could stay in my studio and create. But alas, that's not my situation. I'm usually signed up for a number of craft fairs by this time of the year, but I haven't committed to anything for next year. My fear and hesitation is that it may not be a good year for shows and I don't want to commit the money until I have a better sense of what things will be like. I will likely apply for some, but not as many as in the past. I believe I did 20 or more shows this year. It was exhausting, and only half of them were successful financially. I would love to hear from others who are struggling with similar thoughts.