Sunday, July 26, 2009

New Logo - The Importance of Branding

I finally bit the bullet and hired a graphic designer (Allison Biggs, to design a logo for my business. I've used different elements over the years - some I liked, some not - and I finally came to understand the importance of "branding". What I mean by branding is that all the printed material I use from now on will have the same logo and colors, including business cards, earrings cards, sales tags, letterhead, and mailing labels. Allison did the blog header here, which I think looks amazing. I want it to be that my logo will appear on everything related to my business so that it will come to be recognized as Magical Beadstalk in and of itself.

I think that it's taken me five years to figure this out which seems like a very long time. I went from purchasing a template for my website which was very "cutesy" to having someone redesign it to make it look more polished and professional looking. That led to wanting to change my business card to match the site. Turns out the person who did the website disappeared and I didn't have access to her. So I played around with my limited ability in Photoshop to make decent business cards, but of course they didn't match anything.

Next was to tackle the banner on my Etsy site. I hired someone through Etsy who made a banner for me, which I loved, so then I hired her to design my business card as well. I found myself using the banner design, shrinking and stretching it as needed.

Brings me to today. Now I have a logo - based on the Bodhi Tree leaf, which is an image that speaks to me. I am planning on using this logo in everything I use from this point onward.

I am also planning on starting another business providing Reiki now that I've completed my training and have become a Reiki Master. I will use the same logo but in purple. How cool is that?

Here are some of the great designs:

1 comment:

  1. Thank you for the mention Terry, I'm so happy that you're pleased with the final look!